The collaboration between Daikin and the Armando Testa agency continues. This time the new campaign is dedicated to a cashback promotion for summer and winter.
The buzzword is “savings” that the team have translated into a fun and creative concept strictly linked to the activity of the brand: savings in the air.
Thanks to the friendly and vivacious tone of voice of the claim the quintessential icon of saving has undergone a reinterpretation.
Resulting in an unexpected and eye-catching key visual, focused on the classic piggy bank, reworked in a fun and ethereal version, almost as if there were balloons floating around the air conditioning unit. Very light and just like the price of the bills for anyone who buys a Daikin air conditioner.
The campaign is developed on a range of touch-points, including static assets, promotional materials for points of sale and a 30” radio ad. In addition, the animated version of the key visual is the focal point of a digital eco-system that will promote cashback on the brand’s social channels.
Client: Daikin Air Conditioning Italy S.p.A.
CMO: Andrea Grassi
Marketing Department: Patrick Sirtoli
Agenzia: Armando Testa S.p.A.
Executive Creative Direction: Michele Mariani
Creative Team: Dario D’Angelo, Stefano Arrigoni, Clara Vincelli, Ilaria Lavagnolo
Client Direction: Gina Graci
Account Team: Federica Cartocci
Head of Social Content: Valentina Salaro
Social Media Manager: Sara Zavattaro
Motion Designer: Fabio Semeraro, Luca Perli
Production Company: Armando Testa Sudios
Voice over: Roberto Benfenati
