The communication format, already on air with seasonal previews, was designed to convey the values of the Conbipel “Con Te Card” (With You Card) Club, which is a special loyalty programme entitling all members to enjoy special offers and exclusive discounts.
So the “longest stroll in Italy” showing a variety of settings from the seaside promenades of Capri, the Eolie Islands and the Cinque Terre featured in the summer collection, becomes the enchanting porticoes of Turin, Venice and Naples.
The shots, by photographer Daniele Rossi, show an essential and refined collection based on mellow autumnal inspirations, which can be enjoyed by all Italians together.
The campaign reinforces the strong tie the brand has with Italy and Italians’ needs. Created by the Armando Testa agency, it is developed on the web and in shop windows of the single branded points of sale.
Executive creative direction from Michele Mariani, art director Michela Repellino.