In the second subject which airs from 19th October on TV and the web we see her literally bloom with all the vitality and warmth of a super colourful flower with banana petals.
As the flower opens up, our tasty Miss starts off a twosome with a banana which is not Chiquita which makes her fall over, showing how easy it is to get caught out with the wrong one. Indeed, not all bananas are the same: only Chiquita has the taste that deserves 10 +.
Michele Mariani was the executive creative director of the campaign created by Armando Testa with art director, Barbara Ghiotti and copy by Anna Ponti.
Production company: Little Bull.
The 3D model and animation were designed and created by Direct2Brain.
Planning by Initiative.