Amuchina Gel Xgerm and the new Amuchina Spray from Angelini Pharma star in the new ad created by Armando Testa.

Amuchina, the historic disinfectant marketed by Angelini Pharma, has added a new chapter to its communication campaign. The general public can now learn about the launch of a long-awaited newcomer: the new Amuchina Spray Disinfectant for Environments, Objects and Fabrics to flank Amuchina Gel Xgerm the hand gel disinfectant.

The new campaign, conceived by Armando Testa, uses a split screen to show a family made up of a father, mother and daughter who use Amuchina Gel Xgerm on their hands when it is needed at the supermarket, in the park, at work and on public transport and Amuchina Disinfectant spray on objects such as trolleys, benches, desks and backpacks.

As emphasised by the title of the campaign “More protection when needed”, the graphic + sign, taken from the Amuchina logo, feature in all the scenes of the film, underlining the common links between the classic protection of Gel Xgerm and the new Spray.

The new campaign is airing on TV Web, Social media, Digital Out Of Home and trade press.  Production was managed by Armando Testa Studios, directed by Nico Malaspina.


Executive creative direction: Georgia Ferraro, Nicola Cellemme

Creative Team: Cristina Macchi, Chiara Demichelis

Account Team: Raffaele Reinerio, Matteo De DonĂ , Chiara Bonet

Production Company: Armando Testa Studios


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