.ON AIR UNTIL 20 JANUARY 2018 ON THE MAIN MEDIASET CHANNELS.
December 2017: this year too Cam il mondo del bambino, a leading company in the sector of children’s wellbeing, is back on TV.
The company has decided to show its values, without ever losing sight of the pay off: “Let’s look at the world through the eyes of children”.
Thanks to director Gian Abrile the brand has done so using mini-films, with stories of family life, above all with stories focused on “Made in Italy”.
It is not by chance that the communication is based precisely on the quality of the products which are made in Italy, and which represent the common thread throughout the whole 2018 campaign: Indeed the creative concept devised by the Armando Testa agency in Milan is “I Cam from Italy”, and this will be developed by the brand both online and offline.
The ad will be on air until 20 January 2018 on C5, Italia 1, Rete 4, Mediaset extra, Top Crime, La 5, and Italia2. The different formats include long videos of 60” and 90”, spots of 15” as well as a brand video of 10”.
This approach is different and original for both the Christmas period and the quality of the products, but never loses sight of the values that Cam il mondo del bambino has been promoting since 1969.