Esselunga, along with Armando Testa, introduced their new characters on TV on Thursday, December 14. They recreate typical emoji expressions to fill the Italian festive season with lots of colour, emotions and warmth.
After the launch in October, when on the occasion of its 60th anniversary, Esselunga presented its new campaign entitled “Extraordinary Every day”, the journey continues this Christmas on television to communicate their amazing competition which will offer “free shopping for 60,000 ” from 14th to 24th December.
The stars of the ad are getting ready for Christmas trying to play the part of a friendly snowman. After finally managing to do so, another emoji messes up their plans: it hits them as it comes into the scene like a bowling ball, making them fall down and turn into the number that’s representative of this Christmas promotion: free shopping for 60,000. In the finale they are all together as spokespersons of the promo and above all they communicate Christmas greetings from Esselunga.
The campaign was conceived by the Armando Testa creative team and planning is by Media Italia.
The 15” spot was produced by BRW production company with postproduction by Proxima Milano.
As well as TV, the campaign is planned for outdoor, press, radio, web and points of sale.