Collaboration with the Armando Testa agency for the 2023 campaign, Cam il mondo del bambino (the world of children) focuses once again on creativity, and this time it exploits the potential of artificial intelligence.
The new campaign concept is “Cam into my world” where the brand name this year gives the thumb up to entering a truly visionary world, the world of children’s imagination!
Youngsters dream of incredible things, they imagine worlds where everyone would love to live. And the Cam il mondo del bambino campaign lets all adults to look at the world with the amazing innocence that only the very young enjoy.
The project is the result of stories and words from children of different ages. Thanks to an AI programme visionary scenarios of great emotional impact have been created.
The publication of the 2023 catalogue, which will be distributed in more than 70 countries around the world, marks the first step of the campaign. And that’s just the beginning. Let’s get ready!
Client: CAM S.p.A.
Director of Marketing and Communication: Monica Rho
Agency: Armando Testa
Executive Creative Direction: Georgia Ferraro, Nicola Cellemme
Creative team: Luisa Codispoti, Maria Meioli, Roberta Campagna
Account team: Carlotta Paterlini, Irene Maria Albano