Conbipel has revealed their new autumn/winter collection and on this occasion has renewed their partnership with the Armando Testa agency for the creation of three new TV promo ads.
The creativity takes up the concept launched last year and was developed to convey the brand values of quality, style and good value using fresh language and the payoff “Come closer” which underlines how close they are to their consumer.
The multi-subject 2017 campaign presents a youthful quality collection, which pays attention to detail and cut, the campaign is running on TV, the web and all points of sale in Italy.
The first TV ad “Leather” will air on the main television channels from 21st September 2017.
With executive creative direction from Michele Mariani, Art Director Michela Repellino, and Copywriter Roberta Montagnoli worked on this project. Film Director Nicolò Malaspina and photographer Mauro Impalà.
Media planning by Maxus.