C for creativity: that Armando Testa Turin has provided for Cotonella – one of Italy’s biggest textile brands – as the company returns to communication. The new advertising campaign, from which the new claim, new positioning and total restyling have come, is now on air.
Discover your C side is the message addressed to all women: a cross-cutting invitation which speaks to all of them, and is able to accentuate the sunny, fun and naturally sexy side of all women. That desire for freedom that pushes you to feel beautiful and have fun with yourself.
The new positioning will be launched on TV, print, and in future outdoor and it will show everyone this new personality: smart, ironic and seductive, far more in line with our times and women today.
Agency: Armando Testa Torino
Creative Direction: Michela Sartorio and Monica Pirocca
Art Director: Irina Gliudza
Team account: Benedetta Buzzoni and Federica Dogo
Production Company: Blow Up Film
Director: Yasmina Solanes
Photographic Agency: Carla Pozzi
Photographer: Nancy Fina
Music: Serena Menarini and Alessandro Branca (Human Touch).