DIGITAL CREATIVE DIRECTOR, WINNER OF 6 LIONS AT THE LATEST CANNES FESTIVAL JOINS ARMANDO TESTA.

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That’s how Flavio Fabbri introduces himself, with his 6 Cannes Lions, which are highly representative since they were won in the most innovative categories such as Mobile and Creative Data – the latter being the very first Lion won by Italy in this category. His work was even cited in the Gunn Report as among the best creative works, not to mention the other international golds he’s been awarded including the Clio, Epica and ADC*E.

So the wave of acquiring new talents in the Armando Testa Group continues. Flavio Fabbri has been entrusted with digital leadership, taking on the role of Digital Chief Creative Officer.

“I’ve got lots of childhood memories linked to the ads by Armando Testa -comments Flavio- and I’m enthusiastic about having the opportunity to contribute to the evolution of the Group.

Flavio previously worked for Y&R, Ogilvy, Forchets and IBM, managing national and international clients such as Opel, Nutella, Sky, Lavazza and Vodafone. In addition, he teaches advertising at the European Design Institute (Istituto Europeo di Design).

“Welcome another Mad man! Flavio is courageous, he’s talented and full of passion, he’ll feel right at home with us – says Nicola Belli, Managing Director of Armando Testa-. His arrival marks one of the tangible signs of the continued evolution underway in the agency, to bring even greater integration and support for our clients, with a creative and strategic slant that stands out from the crowd.”