2018 sees the return of Telegatto, the historical awards from “Tv Sorrisi e Canzoni” which all showbiz stars love. The brand from the Mondadori Group has chosen Armando Testa for this event.
Jacopo Morini and his new team dedicated to special operations and branded content has been entrusted with the creative direction.
JM: “We accepted this challenge with enthusiasm because we’ll have the chance to relaunch an award which has excited whole generations of TV viewers, and now it will take them to a new dimension, unknown 10 years ago. What’s unique about this event is that the jury is entirely made up of readers of “Tv Sorrisi e Canzoni”. Today we can create a digital eco-system which allows us to increase the jury exponentially thanks to social media. We plan to create special contents to accompany us right up until the date of the event, involving a younger target too.”
