After confirmation of the commitment, Media Italia will handle the planning.
The first flight is scheduled to go on air with a 20” ad from 15 June on Mediaset channels, Real Time and La7.
The logic of the promotion is highly innovative: a promotion is included in the ad and you can participate in it by adding the promotional code shown during the ad, in the 30 seconds after it has been on air.
A different code will be announced every day.
The claim of the campaign is “se non visiti eDreams sarà tutto esaurito” (If you don’t visit eDreams it will all be sold out).
