The film communicates in a symbolic and feminine way the great innovation from Lines Seta, the undisputed market leader, the ultra feminine protection – going against the tide, changing the rules about absorbency.

The star is beautiful, smart and friendly woman and while walking along with a group of other women, she decides to change direction: just like Lines Seta Asciutto Continuo. Speaking to the camera, the woman uses the support of 3D images to show the difference between the other ultra towels and the new Lines Seta. Indeed only the new Lines Seta, has the exclusive Active Layer technology that blocks the liquid far from the skin. After the demonstration the other women also decide to change direction and they turn with a smile to camera then go along with the star on the new route of Asciutto Continuo.

With creative direction from Piero Reinerio, Laura Pelissero was the art director on the project with copy by Francesca Palazzo.

The original sound track is “Another way” by Enzo Casucci (Vetriolo). Production company Little Bull. Planning by Media Italia.