FOR THE PROMOTION OF “THE CM ZERO KITCHEN GARDEN” A FULLY DIGITAL LAUNCH WITH THE ARMANDO TESTA GROUP

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Nell’ambito della sua grande attenzione alle tematiche ambientali e alle nuove tendenze Cuki is paying great attention to environmental themes and the new trends regarding food, and in this context, they are launching the new promotion “L‘orto a cm zero” (The cm zero kitchen garden). A pouch of herb seeds is given free with this in-pack operation on Cuki GeloPiù bags. There is also a contest which offers a holiday in Sicily to discover all its aromas, fantastic kits of vases for vertical kitchen gardens and other fabulous prizes.

Armando Testa and Media Italia created the concept of the operation, the logo, the in-pack communication, as well as the skin and the banners planned from 12 May through all of June on green and cooking sites for a wholly digital campaign.