The launch campaign for the new Lavazza espresso machine A Modo Mio Jolie is now running in the press, on digital and with multi-subject maxi-sized outdoor. The claim announces “così piccola, così di gusto”, (So small, so tasteful).
There will be a follow-up in the coming months in the streets and squares of the main cities in Italy, with large scale dominations too featuring eight rotating subjects starring the mini-sized Jolie and her fun emoticons.
Creativity by Armando Testa, photos shot by Fulvio Bonavia.
