A new series of ads featuring the heavenly comedy created by Armando Testa is on air from 26th November until after Christmas.
It all starts off with something unusual – rather two unusual things. Two new characters have arrived up above the clouds to torment Saint Peter: a mysterious Asian businessman, eager to buy everything, even heaven itself, and his lawyer.
Then from 3rd December two Cherubs and their inevitable “Yessah!” will be the real stars. And then to follow on a series of subjects dedicated to (non) traditional Christmas and New Year greetings.
Male star is Maurizio Crozza, with his endless gallery of characters.
Female star throughout the whole series is the super silent and super compact Lavazza A Modo Mio Jolie Plus machine. Special edition with chrome details and frosted design, for the coolest of presents for 2017.
The campaign is planned for all main TV channels and on the web.
Heaven can’t wait: for those who love their espresso at home just like in a coffee bar, Christmas is on its way.
Agency Armando Testa
Creative Direction Michela Sartorio and Monica Pirocca
Director Paolo Monico
Production Company Filmmaster Productions
Music Paolo Re/Paolo Jannacci