The Armando Testa Group has created the launch for the new Teneroni and Parmareggio Merende campaign, the two brands from the Bonterre Group, market leaders for snack kits for children.
Two little food influencers tell us so: there is nothing better than Teneroni Merende and the ABC of the Parmareggio snack! In this new commercial, Diletta and Leonardo present the “Top of the Merenda”, the column where they review the best moment of the day. As they are unboxing, along with them we discover the contents of the snack packs, together with a surprise!
Minions Drones Pop Ups, colourful propellers that make the snack fly to the top. The ad uses the language of social media, emojis, hearts and pop-ups invading the screen, to describe the snack as a moment of sharing to be enjoyed
The campaign speaks directly to little kids and in addition to the 30 second TV film, 15 second social videos are on air, specially designed to better communicate all the fun and taste of the Teneroni and Parmareggio snacks.
Planning starts from 20 February.
Credits
Agency: Armando Testa Group
Executive Creative Direction: Georgia Ferraro and Nicola Cellemme
Creative Team: Marcello Maiorana and Mattia Tresoldi
Client Direction: Emanuele Cicogna Mozzoni
Account Executive: Chiara Simone
Production: Diaviva
Director: Danae Mauro
Original Music: Operà Music
