Teneroni and Parmareggio Snacks fly up to the TOP again with the Armando Testa Group!


The Armando Testa Group has created the launch for the new Teneroni and Parmareggio Merende campaign, the two brands from the Bonterre Group, market leaders for snack kits for children. 

Two little food influencers tell us so: there is nothing better than Teneroni Merende and the ABC of the Parmareggio snack! In this new commercial, Diletta and Leonardo present the “Top of the Merenda”, the column where they review the best moment of the day. As they are unboxing, along with them we discover the contents of the snack packs, together with a surprise!

Minions Drones Pop Ups, colourful propellers that make the snack fly to the top. The ad uses the language of social media, emojis, hearts and pop-ups invading the screen, to describe the snack as a moment of sharing to be enjoyed                                                                                                        

The campaign speaks directly to little kids and in addition to the 30 second TV film, 15 second social videos are on air, specially designed to better communicate all the fun and taste of the Teneroni and Parmareggio snacks. 

Planning starts from 20 February.


Agency: Armando Testa Group

Executive Creative Direction: Georgia Ferraro and Nicola Cellemme

Creative Team: Marcello Maiorana and Mattia Tresoldi

Client Direction: Emanuele Cicogna Mozzoni

Account Executive: Chiara Simone

Production: Diaviva

Director: Danae Mauro

Original Music: Operà Music


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