Mottura, the Italian company that has been a trendsetter (“TENDEnza”) for 60 years with Armando Testa

Mottura S.p.A., an Italina compnay and leader in the international market of curtain systems, has entrused Armando Testa by direct assignment, with the new communication campaign aimed at celebrating the excellence of the brand.

The creative concept of the campaign focuses on two fundament features: on the one hand the experience of the comapny which has been committed to providing Italians with high quality curtain systems for sixty years; and on the other, Mottura’s innovative solutions for sun protection, satisfying energy saving needs for consumers who are more sensitive to such issues today than eve before.

To celebrate the anniversary in grand style, a memorable claim has been created with a touch of irony: “For 60 years the Italian company that makes TENDEnza”, accompanied by an equally iconic visual which emphasises the brand’s  top class Italian DNA.  

Since 1963 Mottura has been dressing the windows of Italy and the world (in over 70 countries) with a wide range of curtain systems made to measure by master craftsmen. Technology and design combined to ensure excellent performance in terms of sun protection, resistance to temperature, humidity and atmospheric conditions, ensuring a reduction in energy costs.

And the press subject “Enjoy your oasis of comfort” focuses precisely on the sensitive issue of expensive energy costs, focusing on how  Mottura curtain systems can ensure a reduction in energy costs of up to 70%, guaranteeing excellent performance in terms of sun protection, resistance to temperature, humidity and atmospheric conditions.

In addition to the press campaign, planned for the main furniture and interior design titles, the Armando Testa agency has also created and planned digital presence with impactful video and banner formats and a new storytelling approach for  Facebook, Instagram and Pinterest social editorials that aims to describe the brand, its products and the values that make it stand out.

Strategy and media planning managed by  Media Italia, also selected by direct assignment.


Cliente: Mottura S.p.A.

Marketing Manager: Camilla Lovera

Agency: Armando Testa

Creative Direction: Jacopo Morini, Fabiano Pagliara

Creative team: Sarin Demirdjian, Francesca Graziani

Chief Innovation Officer: Alessandro Peroncini

Client service: Giovanna Farè, Gabriele Nolfo

Media: Media Italia


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