The new campaign for Citterio created by Armando Testa has been on air since 10th September on TV, radio and the web.

Three fun jingles, with three different settings for each 15” film, based on the notes of “In the summertime”, the classic song which became so successful thanks to Mungo Jerry, describe the virtues of three products: Originale Salame di Milano, Poggio raw ham and Grancotto di Vignola. The melody is not the only common thread running through the films there’s also the pleasure of eating Citterio products in good company.

Directed by Bosi & Sironi.

Music managed by Catilina Sherman.

With creative direction from Michele Mariani, copywriter Daniele Bona and art director Dario D’Angelo worked on this project for the Testa agency.

Planning by Media Italia. Production Company Little Bull.

Armando Testa has been creating ads for Citterio for a long time now, describing their expertise in Italian Salumeria which dates back more than a century and their range of exquisite specialities created in local areas with total respect for age-old recipes and genuine quality.