Amuchina is a brand in the Angelini Group and leader in the field of disinfection, and it is now advertising again on the main television channels and in cinemas with a new 20-second spot, created by the Armando Testa agency, dedicated to the historic product – Amuchina Concentrata.
The protagonist of the film is a young mother who’s expecting. She grabs hold of a tomato which has fallen out of the shopping bag the father has brought home, and this makes her consider just how many hands it has passed through before reaching her family.
Water and products that do not
disinfect are not enough to get rid of all the bacteria, that’s why she relies
on Amuchina. A comparative demo shows the difference between a washed tomato
and one disinfected with Amuchina that gets rid of up to 99.9% of bacteria.
The mother’s smiling look, along with the relaxed and playful image of the father with their two children, confirms the claim: “Amuchina disinfected, family protected “.
Agency: Armando Testa. Creative Director Piero Reinerio, art director Laura Pelissero, copywriter Francesca Palazzo. Production company Little Bull, directed by Marcello Lucini.