Tantum Verde SOS Afte (mouth sores), a brand of the Angelini Group, has been on air on main radio stations since Sunday 9th June with a multi-subject campaign.
The radio ads are in cuts of 20 and 30 seconds and once again they take up the concept of the TV campaign that plays on the name of the product by launching a typical alarm siren to respond to the mouth sore SOS with Tantum Verde SOS Afte spray!
The first two subjects feature two dialogues in situations where a mouth sore can typically ruin a pleasant dinner with friends or an important work opportunity.
In both cases Tantum Verde SOS Afte spray quickly
reduces pain with a barrier effect that lasts up to six hours and allows you to
enjoy a happy ending.
The voice over at the end reminds us that the Tantum Verde SOS Afte line consists of spray, gel and mouthwash and is available in pharmacies.
Agency: Armando Testa. Creative Director Piero Reinerio, copywriter Francesca Palazzo. Production company Little Bull.