When they count on their legs, women can get anywhere. Overcoming fears and uncertainties, yes, but always with lots of courage and even more confidence in the power and value of their dreams.
That’s the idea behind Golden Lady’s new communication campaign, created by the Milan branch of the Armando Testa agency (creative director Michele Mariani, art director Barbara Ghiotti, copywriter Sara Greco) and it’s dedicated to all women able to make great strides to achieve what’s in their heart.
With considerable media investment and the awareness of those who’ve been on women’s side for years, the brand today uses a fresh, real tone without any hot air to describe, one scene after another, all those ambitions, fears and emotions that women encounter every day and face them one step after another, always in a rush but with courage. And the right tights. Golden Lady, obviously.
The campaign airs from October 15 on all major Italian and international TV channels, radio and web.
Agency: Armando Testa
Creative Director: Michele Mariani
Art Director: Barbara Ghiotti
Copywriter: Sara Greco
Client Service Director: Benedetta Buzzoni
Team Account: Federica Bruno
Production Company: Mug Film
Directed by: Enrico Mazzanti
Music: Human Touch