TENERONI AND PARMAREGGIO TOGETHER FOR THE TASTIEST, MOST FUN AND MOST APPRECIATED SNACK IN ITALY. CAMPAIGN CREATED BY THE ARMANDO TESTA GROUP

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The two leading brands in the snack sector, both part of the Bonterre group, have joined forces to implement a value strategy with the aim of confirming their brand identities and building up consumer loyalty.

The Armando Testa Group won the pitch and from this collaboration, a fresh, light-hearted film has been created, which doesn’t shy out of showing the appetizing appeal that distinguishes the goodness of the products.

The 30 ” cut has been on air since 18 October and with a memorable jingle it describes how much fun a snack with Teneroni and Parmareggio is. Not only is it  delicious and easy to eat, it also gives you an instant present of a Minions spin top to collect, the game of the moment that’s driving youngsters crazy.

And that’s not all, the innovative long-term Premiatissimo Te promotional format has also a combined mechanism to attract multiple targets.

In addition to the highly appealing Minions gift pack for the little ones, a daily Instant Win contest is planned with a HP notebook up for grabs every day and a Rush Collection of Kappa prizes to involve the whole family.

Planning includes kids TV and web.

Credits

Agency: Armando Testa Group

Creative director: Dario Anania

Creative team: Cristina Macchi and Alice Franco

Production Company: Film Good

Director: Riccardo DigiacomoMusic: Operà Music

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