TENERONI AND PARMAREGGIO TOGETHER FOR THE TASTIEST, MOST FUN AND MOST APPRECIATED SNACK IN ITALY. CAMPAIGN CREATED BY THE ARMANDO TESTA GROUP

The two leading brands in the snack sector, both part of the Bonterre group, have joined forces to implement a value strategy with the aim of confirming their brand identities and building up consumer loyalty.

The Armando Testa Group won the pitch and from this collaboration, a fresh, light-hearted film has been created, which doesn’t shy out of showing the appetizing appeal that distinguishes the goodness of the products.

The 30 ” cut has been on air since 18 October and with a memorable jingle it describes how much fun a snack with Teneroni and Parmareggio is. Not only is it  delicious and easy to eat, it also gives you an instant present of a Minions spin top to collect, the game of the moment that’s driving youngsters crazy.

And that’s not all, the innovative long-term Premiatissimo Te promotional format has also a combined mechanism to attract multiple targets.

In addition to the highly appealing Minions gift pack for the little ones, a daily Instant Win contest is planned with a HP notebook up for grabs every day and a Rush Collection of Kappa prizes to involve the whole family.

Planning includes kids TV and web.

Credits

Agency: Armando Testa Group

Creative director: Dario Anania

Creative team: Cristina Macchi and Alice Franco

Production Company: Film Good

Director: Riccardo DigiacomoMusic: Operà Music

ARMANDO TESTA

We are the biggest Italian communications group in the world, with offices in Turin, Milan, Los Angeles and 14 offices in Europe. We are crazy about ideas since 1946.

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