The two leading brands in the snack sector, both part of the Bonterre group, have joined forces to implement a value strategy with the aim of confirming their brand identities and building up consumer loyalty.
The Armando Testa Group won the pitch and from this collaboration, a fresh, light-hearted film has been created, which doesn’t shy out of showing the appetizing appeal that distinguishes the goodness of the products.
The 30 ” cut has been on air since 18 October and with a memorable jingle it describes how much fun a snack with Teneroni and Parmareggio is. Not only is it delicious and easy to eat, it also gives you an instant present of a Minions spin top to collect, the game of the moment that’s driving youngsters crazy.
And that’s not all, the innovative long-term Premiatissimo Te promotional format has also a combined mechanism to attract multiple targets.
In addition to the highly appealing Minions gift pack for the little ones, a daily Instant Win contest is planned with a HP notebook up for grabs every day and a Rush Collection of Kappa prizes to involve the whole family.
Planning includes kids TV and web.
Agency: Armando Testa Group
Creative director: Dario Anania
Creative team: Cristina Macchi and Alice Franco
Production Company: Film Good
Director: Riccardo DigiacomoMusic: Operà Music