AMARO MONTENEGRO LAUNCHES AN EXCLUSIVE AUGMENTED REALITY EXPERIENCE WITH ARMANDO TESTA

Amaro Montenegro is celebrating Christmas with an elegant special gift pack containing an added extra – an augmented reality digital experience, created by the Armando Testa Agency.

The historical brand has decided to dedicate the new gift box, created exclusively for the Christmas period, to its fans. This elegant pack lets you enjoy a unique experience using augmented reality technology for the first time.

The pack has been on the shelves in mass market outlets since November and offers a surprising AR experience: framing the QR code on the back of the pack with your mobile phone activates a series of exclusive contents. Videos, 2 and 3D amination, and interactive elements make the iconic bottle come to life and pull the consumer into an involving virtual journey to discover the history, the 40 aromatic herbs, with 7 notes, and production process of Amaro Montenegro. 

In one of the special contents there is a section dedicated to mixology with video tutorials to so that even at home you can prepare inviting cocktails based on Amaro Montenegro: Monte Mule, Montenegroni and Monte Sour.

Credits: 

Client: Montenegro Group 

Marketing Manager: Alessandro Soleschi

Senior Brand Manager: Daniele De Angelis

Assistant Brand Manager: Marco Leonzi

Agency: Armando Testa 

Creative Direction: Jacopo Morini, Antonello Falcone

Creative team: Gabriella De Stefano, Giulia Richetta

Tech lead: Marco Savojardo

Production Company: Little Bull Studios

ARMANDO TESTA

We are the biggest Italian communications group in the world, with offices in Turin, Milan, Los Angeles and 14 offices in Europe. We are crazy about ideas since 1946.

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