Amaro Montenegro is celebrating Christmas with an elegant special gift pack containing an added extra – an augmented reality digital experience, created by the Armando Testa Agency.
The historical brand has decided to dedicate the new gift box, created exclusively for the Christmas period, to its fans. This elegant pack lets you enjoy a unique experience using augmented reality technology for the first time.
The pack has been on the shelves in mass market outlets since November and offers a surprising AR experience: framing the QR code on the back of the pack with your mobile phone activates a series of exclusive contents. Videos, 2 and 3D amination, and interactive elements make the iconic bottle come to life and pull the consumer into an involving virtual journey to discover the history, the 40 aromatic herbs, with 7 notes, and production process of Amaro Montenegro.
In one of the special contents there is a section dedicated to mixology with video tutorials to so that even at home you can prepare inviting cocktails based on Amaro Montenegro: Monte Mule, Montenegroni and Monte Sour.
Client: Montenegro Group
Marketing Manager: Alessandro Soleschi
Senior Brand Manager: Daniele De Angelis
Assistant Brand Manager: Marco Leonzi
Agency: Armando Testa
Creative Direction: Jacopo Morini, Antonello Falcone
Creative team: Gabriella De Stefano, Giulia Richetta
Tech lead: Marco Savojardo
Production Company: Little Bull Studios