InTesta, of the Armando Testa Group and the Sodalis Group, the leading Italian group in the market of beauty and personal care, continue their collaboration with a new educational digital campaign, with strong visual impact for BioNike Defence Sun, the sun protection developed to defend the skin against short and long term damage.
The objective is to show the effects directly on the skin when someone doesn’t take care while exposed to the sun. The language and aesthetic used make a nod to the social media world.
The risks for your skin when exposed to the sun without the right protection are made visible thanks to a series of specially created filters that convey a clear and direct message: get only the best of the sun with quality photoprotection and let’s defend our skin today from the damage of tomorrow.
The digital campaign is online from 24 June.
Armando Testa Group
Creative Directors: Nicola Cellemme, Georgia Ferraro
Creative Team: Luisa Codispoti, Elisa Marina Melagrani
Client Service: Federica Bruno, Alessandra Carrozzino
Production Company: Albatros Film