Sporty design and urban attitude, great performance with really low fuel consumption: that’s Yamaha’s new NMAX125.
Ease of driving coupled with a range of features make it the perfect scooter to tackle city traffic and move around in total safety and comfort.
That’s what the new online and press campaign created by Armando Testa highlights.
With a long ride through the city we discover the perfect harmony between the city and the NMAX 125. “One with the city” extols the campaign claim.
It is the city itself that actually lets us see the features of this scooter which make it the ideal companion for a city: to mention just few, Traction Control and Start&Stop to make sure everything is under control, Bluetooth connectivity to stay connected and informed wherever you are.
Another newcomer is the new D’elight, one of the lightest and most compact models in this category.
Cool, easy to handle, ample under-seat storage, easy to drive and to park, D’elight is the scooter created for anyone who loves to nip around the city in a totally light and smart way.
“Move light” is the campaign claim, a video strategy, also created by Armando Testa. It makes it clear that with D’elight the city is completely in our hands.
Agency: Armando Testa Group
Creative Direction: Nicola Cellemme and Georgia Ferraro
Creative team: Laura Sironi, Maria Meioli
Production company: Little Bull Studios
Dop: Diego Indraccolo
Colour correction and post production: BAND
Photography: Marco Campelli
Photo post production: Sara Lucchetta, Riccardo Corda