Esselunga is featuring on TV for the first time with Armando Testa, which has managed the client for more than 38 years, and with an amazing Christmas promotion.
The ad publicises Esselunga’s extraordinary Christmas, offering a never before seen jackpot of prizes: 1000 Smart ForFour Fidaty cars. It tells the tale of the unusual challenge set in the enchanting snows between Father Christmas, with his sleigh pulled by reindeer and a Smart ForFour.
The TV campaign confirms and highlights the values of warmth and closeness to its customers which have always been typical of Esselunga communications. The “unique” soundtrack is the version of “Jinglebell Rock” as sung by Mina.
The ad was directed by Antony Hoffman and produced by Production Company BRW. It was shot in Norway between Lillehammer and the Juvass glacier at the beginning of November.
Postproduction was handled by Post Office with supervision from the renowned 3D artist Gerardo De Lubos Surzin.
Executive Creative Direction from Armando Testa Agency by Michele Mariani (art Lara Eandi, copy Daniele Bona).
The agency team collaborated with the Communications Direction of Esselunga headed by William Willinghton.
The ad will air from 2 December on all main national and satellite networks.
The campaign connected with the ad will also be planned in parallel on radio, outdoor, dailies, web, cinema and point of sale.
Planning by Media Italia.