From mid-September Tantum Verde, the brand of the Angelini Group specialising in oral health, launches its Tantum Verde Dental toothpaste specific for the treatment of gum inflammation on main TV channels and the web. Campaign created by Armando Testa.
When your gums are inflamed, brushing your teeth and gums can be painful. The protagonist of the ad is filmed while he is concerned to see his gums are red and inflamed, so he tries Tantum Verde Dental toothpaste, a medicine for the treatment of inflamed gums that helps to calm the pain. A 3-D graphic demo shows us its anti-inflammatory and analgesic action. Tantum Verde Dental, the Verde that treats your gums well.
With creative direction from Piero Reinerio, art director Monica Barbalonga and copywriter Mariarosa Galleano worked on this project. Production Company Little Bull Studios.