MediaWorld is continuing the campaign for Black Friday created together with Elio e le Storie Tese. The third episode featuring the stars with a new surreal gag is now on air.
This year MediaWorld has decided to meet the needs expressed by Italians by offering discounts for a longer period, giving customers more time to decide what to buy and find the promotions most in line with their needs, whether online or in store in all safety.
The new way to buy is featured in the creative campaign, developed in collaboration with the Armando Testa Group. They have created Mediaworld’s BLACK FRIIIIIIIIIIIIIIDAY, entrusting a testimonial like Elio e le Storie Tese with the message. The ads actually start off with the idea of extending Black Friday, turning it into MediaWorld’s BLACK FRIIIIIIIIIIIIIIDAY, taking advantage of the singing skills of Elio e le Storie Tese, who are famous for their unforgettable performances and the enormous vocal range of their front man.
In the third episode on air on radio and TV we will see the group grappling with a new, exciting interpretation. Elio e le Storie Tese this time are dressed like the Ramones with their black leather jackets and dark hair, as they go onto the Black Friday stage. Cesareo launches into a guitar solo to accompany Elio in a punk rock performance which is literally explosive and leaves everyone with their mouth open.
In the first episode viewers had the chance to see Elio, Faso and Cesareo get up on MediaWorld’s BLACK FRIIIIIIIIIIIIIIDAY stage, dressed in eighteenth century clothes with contemporary musical instruments to let out a long long tenor solo with unexpected consequences for the frontman of the group.
Instead in the second episode, the band was grappling with 70s dance music. With their thick hairdos and bellbottom trousers the trio stretch out BLACK FRIIIIIIIIIIIIIIDAY with Elio’s virtuoso vocals, in such an over-the-top performance that everyone is amazed.
The commercials were produced by Little Bull Studios and shot in smart working.
The TV and RADIO campaign was planned in collaboration with Dentsu Media Aegis and will be on air from 26 to 30 November.
Activity on social media and digital channels continues with a series of original contents created by Plan.net programmed. Planning on digital touchpoints is by Mediaplus.
Agency: Armando Testa Group
Creative direction: Georgia Ferraro, Nicola Cellemme
Creative team: Andrea Dell’Osa, Lorenzo Blangiardo
Production Company: Little Bull Studios
Director: Augusto Storero
Post Production: Band
Agenzia: Gruppo Armando Testa
Direzione creativa: Georgia Ferraro, Nicola Cellemme
Team creativo: Andrea Dell’Osa, Lorenzo Blangiardo
Casa di produzione: Little Bull Studios
Regia: Augusto Storero
Post Produzione: Band