Le Stagioni d’Italia – has started digital communication with a super testimonial: Maria Grazia Cucinotta, star of a mini-series on the web created by Armando Testa Turin who won the pitch organised by the brand for the management of the digital project. https://www.youtube.com/watch?v=MPgVp0ZzNWg.
In the format designed by Armando Testa of Turin, Maria Grazia Cucinotta – a true icon of Mediterranean beauty – becomes an ambassador for Mediterranean cuisine and Le Stagioni d’Italia products. She is joined by a light-hearted and cheerful young friend, the influencer Jaser (aka Andrea Baggio) who – unlike Maria Grazia – has nothing against eating “junk food”. During their short, but friendly video calls, Cucinotta’s wisdom and friendliness convinces him to get back on “right path”, getting him to appreciate the importance of the Mediterranean diet and the goodness of Le Stagioni d’Italia ingredients.
The web series includes 6 episodes with just one great star: the Mediterranean diet, which Maria Grazia presents as a choice for food which is not only full of flavour and creative, but also as a healthier and more genuine lifestyle. This is thanks to the Le Stagioni d’Italia products which are 100% Italian with a traceable production chain.
In each episode, Maria Grazia Cucinotta prepares a recipe which is clearly “Mediterranean” inspired always with a different Le Stagioni d’Italia product. This can range from Senatore Cappelli durum wheat pasta to rice grown in the Po Delta area, from extra virgin olive oil to legumes, or one of the extraordinary 100% Italian organic herbal teas. In short “In the kitchen with the Cucinotta”, is an “appetizing” idea which can arouse curiosity and present the wide variety of Le Stagioni d’Italia products. The project will feature on and be sponsored by all major web and social channels (Facebook, Instagram and YouTube), as well as being supported by a national press campaign.
Le Stagioni d’Italia is a brand of BF Agro – Industriale, part of the BF SpA Group. The BF SpA Group is listed on the stock exchange, and was founded and developed around Bonifiche Ferraresi SpA with its 7,500 hectares, it is the largest Italian farming business for Superficie Agricola Utilizzata (SAU) (Utilized Agricultural Area). The company is committed to circular, integrated, sustainable, precision agriculture, and, thanks to technology, it can optimize resources.
From a traditional agricultural operator, oriented to the sale of commodities, the Group has gradually been transformed into something more advanced and innovative, capable of managing consumer-oriented production and generating value thanks to rigid control of the entire agricultural, industrial and distributive network. All Le Stagioni d’Italia products are 100% Italian and fully traceable.
Agency: Armando Testa Turin Head Office
Creative Director: Dario Anania
Creative Team: Marco Cetera, Serena Maggioni
Production: Little Bull Studios
Client: B.F. Agro Industriale Srl