The Armando Testa Group has created the TV and online launch of the Matt Age Activ beauty programmeusing dance steps along with the testimonial Samanta Togni.
The ad has been on air since 25 October and will continue until 14 November on Real Time and until 21 November on La7 and la7D. Planning also includes digital and is managed by Media Italia.
Samanta Togni, who is a dancer, dance teacher, and also a well-known TV celebrity who has taken part in the show “Dancing with the Stars” for more than ten years, opens the ad with elegant dance steps.
While dancing, with her voiced thoughts she tells us about her love for life, her passion for dancing and her dear wish to “stop time”.
Her wish can finally come true, thanks to the Matt Age Activ beauty programme. Then Samanta shows us the Pure Hyaluronic Acid treatment with its plumping action, capable of improving skin moisture and elasticity as well as visibly reducing wrinkles.
In addition to hyaluronic acid, the Matt Age Activ laboratories have developed a complete beauty programme with a high concentration of natural active ingredients: youth activator with Viper Serum, regenerative Snail Slime, recompacting Collagen and Black Pearl for cell renewal.
Five dermatologically tested lines, to ensure your face is beautiful, bright and young looking every day.
Agency: Armando Testa Group
Creative Director: Dario Anania
Creative team: Gabriele Colia – Marco Cetera
Planning: Media Italia