From today “ The more you sweat, the fresher you feel” also with the new Infasil Easy-Dry deodorant sticks: that’s what the 30” ad, created by Armando Testa announces.
In the Infasil lab where the sprays with 2C molecule were introduced a final sequence highlights the Easy-Dry texture of the new sticks which start off fluid and then become compact: for gentle application on the skin and rapid drying.
The young woman, who already featured in the video dedicated to the sprays, demonstrates this as she applies the stick with Easy Dry texture to her armpit.
The ad with the new final sequence is on air on main TV stations from mid-July.
With creative direction from Piero Reinerio art director Tina Salvato and copywriter Chiara Demichelis worked on this project. Production company Little Bull.