After the success of the awareness announcement for Lines first sanitary towel with the 100% cotton filter, Lines Cotone is communicating again with a new ad, created by Armando Testa which highlights the pleasure of delicateness and naturalness on the skin.
On air from July on main TV channels with a multi subject follow-up on Instagram Stories.
We see our fabulous protagonist waking up to the gentle notes of the song “Sunny” (sung by Bobby Hebb) as a ray of sunlight peeping through hits her. The woman lingers on enjoying the touch of the soft cover on her skin. Then she gets up, lively and positive, continuing to enjoy the delicacy all around her. We see her putting on a soft sweater, as its pattern turns into many cotton flowers that become the filter of the product. Her voiceover expresses the love she feels for delicacy and for Lines Cotone thanks to the 100% cotton filter combined with 100% Lines absorbency. Because Lines Cotone is the driest cotton there is!
With creative direction from Piero Reinerio, art director Monica Barbalonga and copywriter Mariarosa Galleano worked on this project. Production Company Little Bull. Director: Pierluca De Carlo.
Planning Media Italia.