DO7 is Hotel Milano Scala’s eco club house. This elegant Milanese boutique hotel is located in the heart of Milan, in the Brera district, which is one of the most fascinating areas of the city. The hotel has always been synonymous with culture and respect for the environment, underlined by its activities and musically themed installations, as well as the attention paid to managing spaces and services in a green way.
That is where the idea for the creation of a club house in via Dell’Orso 7 came from It is based on the model of historic British clubs, and it combines traditional activities with the concepts that have always made the Hotel Milano Scala stand out. That’s how DO7, the eco club house of the Hotel Milano Scala, was inaugurated where business, relaxation and culture all coexist: an eco-chic, environmentally conscious place for coworking, where you can feel at home and are able to work even if you don’t have a space in the city.
InTesta, the company of the Armando Testa group which specialises in graphic design and branding, was responsible for creating the new identity. This long-term project started off from the development of the name, included all the materials for the identity, a press campaign, the design of the internet site https://www.do7.eco and management of the social networks, created with the digital department of the group and finished up with the official event to launch the club.
Planning by Media Italia.
Creative Direction: Paolo Cremonesi
Creative Team: Ettore Monzeglio, Roberta Campagna
Social Media Manager: Chiara Guadagnini
Client Service Emanuele Cicogna Mozzoni, Carlotta Dejana