The 777 agency will be responsible for communication activities of the Lancia brand.

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777 is a new communication agency created by Armando Testa and Herezie, wholly dedicated to the Stellantis group.

The two most successful independent agencies in Italy and France have created a new company modelled around the communication goals of the Group.


The name 777 is far from casual: it recalls the exact distance in kilometres between the centre of Paris and Turin. These are not only the cities where Armando Testa and Herezie respectively have their headquarters: they are also places of historic importance for many brands that today belong to the Stellantis Group.


The agency will manage the integrated communication of the Lancia brand in Europe, where the brand intends to operate, starting with a launch campaign for the new limited edition Ypsilon Cassina which will go live on 14 February.

The two agencies have been working together since the launch of the international pitch aimed at selecting the creative agencies for several Stellantis brands. Armando Testa is the largest independent agency in Italy, Herezie the independent agency in France which has won most awards.

777 will produce strategic and creative results, thanks to the co-development and co-creation of the two agencies, in an on-going and integrated way. The two managing directors, Marco Testa and Andrea Stillacci have stated:  “It’s all about a cultural change for both our companies. 777’s focus is on creating a strong international hub, specially conceived and created for the strategic and creative playing field. The journey we’ve begun with the Lancia brand is nothing short of thrilling.”