Lavazza and Armando Testa, More Than Us!


“More than Us” is the title of the Lavazza Calendar 2024, created by three young Africa photographers, Thandiwe Muriu, Daniel Obasi and Aart Verrips and with creative direction from the Armando Testa agency.

The official presentation of the “More than Us” calendar in BASE Milan, will be followed by a number of initiatives, all still arranged in collaboration with Armando Testa. 

A mural with a strong visual impact in Piazza XXIV Maggio. Milan. A campaign and a variety of social activities to discover the project and the dedicated landing page on the Lavazza site. Domination on WeTransfer with the most evocative photos from the Calendar and a digital platform on the New York Times.

Decor in the historical San Tommaso 10 Ristorante in Turin and the Lavazza Flagship Stores in Milan and London. 

For Armando Testa those working on the concept, development and production: 

Michele Mariani, Executive Creative Director

Federico Bonenti and Andrea Lantelme, Creative Directors

Michela Repellino, Graphic Designer

Antonella Raso, Copywriter

Social activities and the creativity of the dedicated landing page:  

Gabriella De Stefano and Paolo Fenoglio Creative Directors

Account Team and Project Management: Gina Graci, Francesca Romaldo, Federica Cartocci.