There’s a special place in the heart of Milan with more than one hundred and thirty Global Luxury Brands.
A place where shopping and lifestyle meet art and culture.
Because the Montenapoleone District is a reference point for fashion, art, style and now they’ve decided to publicise this with a campaign created by Armando Testa.
The multi-subject, developed for main national dailies and tactical outdoor was conceived from the idea of bringing the logo of the district to life to describe the thousand difference faces of via Montenapoleone and the surroundings.
In the campaign an aerial view of the most famous district in Milan is transformed into a series of illustrations where fashion might be the welcoming host but it is not the absolute star.
Montenapoleone District is really much more. It is a district full of charm, where it’s fantastic just to stroll along among the Christmas lights, boutiques and hotels, historical bars and restaurants, museums and iconic architecture.
A whole world to capture where there’s something wonderful wherever you look.
To get the very best idea out of it, Armando Testa decided to collaborate with a Digital Artist and illustrator: Iuliia krivorotova.
For the moment, the campaign features three subjects, but others are planned for the coming months, in line with government measures. Michele Mariani, Federico Bonenti and Andrea Lantelme worked on the creativity for Armando Testa.