The new communication campaign for Leocrema was created thanks to the collaboration between InTesta, part of the Armando Testa Group and Sodalis Group. This historic Italian brand is one of the leaders in the beauty care sector and welcomes this opportunity to relaunch their new 48-hour moisturising body creams to celebrate how important it is to feel good in your own skin.
A sincere yet bold manifesto describes in a rational way the story of the longest and most important love affair we experience – for ourselves.
This strong message with a visual hug highlights both the sweetness and the determination of women and emphasises the importance of dedicating yourself to your own well-being and loving yourself every day, every moment.
The TV and digital campaign “Amati nella tua pelle” (“Loved in your skin”) is currently on air.
Armando Testa Group
Creative Directors: Nicola Cellemme, Georgia Ferraro
Creative Team: Luisa Codispoti, Elisa Marina Melagrani
Production Company: Albatros Film
Director: Francesco Calabrese