Tescoma is the leading Italian company in the kitchen utensils and home care market. In order to further consolidate and improve its positioning, they have decided to entrust all future communication to the Armando Testa Group. This extensive project will include a new brand strategy, ATL and BTL communication, as well as digital and e-commerce projects.
The companies met just before the lockdown and immediately recognised such a strong elective affinity, that they decided to set up an agency-client work team to capitalize on their respective know-how. “We wanted a team that was extremely competitive, and that’s why we immediately involved the AT brains, our source for analysis of big and small data, strategic planners and the most food-oriented creatives and directors in the agency” says Benedetta Buzzoni, who is responsible for new business in the Armando Testa group.
“Tescoma is recognized as market leader. It is a modern and innovative company, and that’s why we decided to put our trust in the leading communication agency, we expect to see great projects and fabulous results from this partnership” said Nicoletta Abeni, responsible for marketing and communication in Tescoma SpA
And Nicola Belli, Managing Director of the Armando Testa Group, adds: “Tescoma ticks all the right boxes to become even more of a lovebrand, and in Armando Testa, like in a gigantic creativity kitchen, the cooker is already on.”