Simplicity, freshness and tradition have always been what makes Gingerino stand out. This original aperitif from Triveneto is communicating once again right in the area where it has its origins with a radio and outdoor campaign created by the Armando Testa agency.
Straight or with wine, in Triveneto they drink Gingerino, runs through the campaign like a mantra, to express the strong bond between the brand and Triveneto on the one hand, and the classic drinking ritual on the other.
Exactly so, because throughout Triveneto Gingerino represents a real ritual to enjoy at any time of the day, at a bar with friends or at home with the family.
The result is a light sparkling communication just like the soul of the product. Each radio subject is a fun quote from the city being mentioned. One above all the others, Verona: “Gingerino, Gingerino why are you Gingerino even if you have wine inside? – Because it’s always me, Gingerino!” recites the radio ad.
Oltre al periodo primaverile, la campagna animerà il Triveneto anche in estate, nei mesi di giugno e luglio.
The radio campaign will run on all the main radio stations in Trentino, Veneto and Friuli Venezia Giulia until 9 April, with a schedule to make you smile and really make you want to stop and taste it or buy it.
Gingerino outdoor featuring its iconic cap will also run until 9 April in Venice, Vicenza and Padua. In addition to the spring period, the campaign will liven up Triveneto in the summer, in June and July too.
Armando Testa Credits:
Executive Creative Direction: Nicola Cellemme, Georgia Ferraro
Creative Team: Roberto Gargano, Maria Meioli, Roberto Capodanno