Starhotels, the leading private Italian hotel group for 4 and 5-star hospitality, has chosen the Armando Testa agency via direct assignation, for its new communication strategy.
The company has 30 hotels for a total of over 4200 rooms as well as luxury residences located in the heart of the top-class Italian destinations, and also in London, Paris and New York.
In addition to developing the brand’s new communication strategy, the Armando Testa agency will also manage reviewing the brand identity and building a communication platform on different touch points.
“This is a historical moment of great growth and evolution for Starhotels, I am pleased to start collaborating with Armando Testa. We identify with the founding values of the agency: a success story that has gone on for generations, synonymous with the excellence of Made in Italy” declares Elisabetta Fabri, President and CEO of Starhotels. “I am confident that Armando Testa will be able to grasp and predict market trends, contributing to the greater recognition for and repositioning of our brand in Italy and abroad.”
”We have finally emerged from the pandemic and the leisure and business market is recovering, so what better time to support the number one Italian hotel group and contribute to the great dream of representing the art of Italian hospitality throughout Italy and abroad” comments Marco Testa, President and CEO of Armando Testa. “We are happy, but above all driven by the that healthy Italian pride we can take in writing another success story together with Starhotels!”