The latest arrival in casa Lavazza, the A Modo Mio “Minù” machine, is the star of the new digital campaign, online from 3rd June on main portals.
Fun, super-colourful and suitable for any space, “Minù” is the little one that makes espresso great.
The campaign was created by the Armando Testa agency, using a video and, thanks to the ironic and impactful creativity, all played out with the animation of the A Modo Mio capsules, it immediately inspires warmth and friendliness.
To the notes of the unforgettable song from the 30s “Parlami d’amore Mariù” we see the A Modo Mio capsules describe how a love story “strikes” paraphrasing the words: “Dimmi che fai tutto per me, dimmi che fai solo il caffè, con te in casa mia non soffro più, parlami d’amore Minù.”
(“Tell me that you’ll do anything for me, that you’ll only make coffee, I won’t suffer any more when you are at my home, let’s speak of love Minù”).
In parallel with the digital campaign, a press campaign in magazines and large format outdoor where the A Modo Mio capsules artistically form a large heart, the symbol of the love story with Minù, are also running.
Executive creative director: Michele Mariani,
Creative director: Andrea Lantelme,
Copywriter: Federico Bonenti,
Client service: Nicola Crivelli, Roberto Ferrero.
Production company: Proxima Milano,
Executive Producer: Andrea Masera,
Creative supervisor: Claudio Falconi,
Director and graphic designer: Darko Prolic,
Music: Paolo d’Errico.