Together life is better: joys multiply and the burden of daily challenges is lightened. Today more than ever we know how true this is and how much we all need human relationships and personal contact.
That’s where Armando Testa’s creative idea for the new Peuterey ADV 2021 campaign starts off. At a time when we are missing even the simplest contact with someone else, we are experiencing a strong desire to get even closer to each other.
And so Peuterey garments – a brand that focuses on people’s needs and desires – are ready to welcome us in a warm embrace, together with our great wish to share.
Hugs, looking into each other’s eyes, kisses, shaking hands are the stars of the new Peuterey AI / 2021 campaign “Life is better together” created once again by Armando Testa and shot by photographer Emilio Tini.
“Life is better together” is the new concept of an integrated project that emphasises and lets us discover again fundamental emotions and values like sharing, closeness, affection and human relationships; in line with the characteristics of a product that combines comfort, practicality, design and great versatility.
Together we are stronger than anyone else, together we can achieve anything: we can see this in each subject in the campaign showing carefree models getting along together enveloped into just one Peuterey garment.
The key word is sharing and what we wish is for everyone once more to become more supportive and united than ever.
The campaign was developed for the press, outdoor and digital video, and will be on air from 15 August then from September to the end of the year it will run internationally.
Brand team: Giovanni Lusini, Cristina Castelli
Armando Testa S.p.A.
Executive Creative Director: Michele Mariani
Creative Team: Laura Sironi, Maria Meioli
Account team: Tiziana Travo, Stefano Salvatore
Social media team: Fabio Cuscunà
Photography: Emilio Tini
Director: Umberto Nicoletti
Production Company: Little Bull Studios