The new Riso Gallo ad, created by Armando Testa and featuring the whole line-up of rice from sustainable agriculture is now on air.
The commercial which is running on TV and digital in cuts of 20” and 15”, is a new episode in the Riso Gallo format: light-hearted animation focuses on the famous Rooster which has starred in many TV campaigns, with his unmistakable friendly free-range “look”.
This time we find him right in the middle of a rice field. He welcomes us with a song that becomes a riddle: “Chicchiri … Who knows what links rice and sustainability”? Of course, there’s only one answer: Riso Gallo, thanks to a new complete line of rice from sustainable agriculture.
The rooster picks up a pack of Carnaroli rice grown in the rice field, and as if by magic he finds himself thrown into a kitchen. Here, in the role of a cook, he reminds us of how extraordinary Riso Gallo qualities make every recipe. Since the qualities are grown with respect for the environment, they can be even more highly appreciated.
All the varieties included in the line-up – Carnaroli, Arborio, Basmati, Red and Black – are then shown behind the frame of a heart, Rooster forms with his hands. The seal certifying the sustainable agriculture origins is then highlighted.
The spot – on air from 19 December to 8 January – includes strong impact TV planning, on generalist and specialized broadcasters of RAI, as well as La7 and La7d and Discovery and Sky networks.
Planning managed by Asset Media.
Executive Creative Direction: Michele Mariani
Creative team: Dario D’Angelo and Daniele Bona
Production company: Little Bull Studios
Rooster animation: H7-25 Studio
Voice of the Rooster: Paolo de Santis
Media Planning: Asset Media