Tescoma, leader in the kitchen and home equipment sector, presents their new communication campaign, with a project developed by Armando Testa, the agency with whom they have established a relationship of collaboration and trust lasting for years.
“Every home is made up of what we find there – words from the Armando Testa creative direction – not only the people but also the objects. Those everyday objects which are so special and which every day help to recreate and relive – just think about returning from a trip – moments from our own personal history. So, a toaster, a teapot, a casserole dish are no longer just objects, but they become home, your home.
The campaign was conceived from this true fact. In it the Tescoma products literally turn into apartment buildings, villas, lofts … where you couldn’t not long to live.”
Nicoletta Abeni, Responsible for Marketing and Communication for Tescoma Italy, states:
“Tescoma products have always been conceived and designed to simplify your day and make you feel at home: we have a large catalogue featuring 3500 products, always being extended with new entries developed to meet and satisfy the tastes of everyone, even the most demanding customers. In creating this campaign our creative team had fun along with the Armando Testa team in imagining unusual settings, changing perspective, making playful personalities for the Tescoma products which became the real stars.”
The first launch of the campaign is dedicated to one of the most important times of the day, breakfast, with one of the latest high-tech design products from the Tescoma range: the Toaster from the President Line.
The project will unfold over the coming months with other subjects. Presented in the press, on digital, radio, outdoor and TV, and with a 15” ad, produced by the Armando Testa Studios, planned from March. Subject after subject, this integrated campaign will feature how amazing these products are, and whatever your story they will truly make you feel at home.
Creative direction: Monica Pirocca and Michela Sartorio
Creative team: Gaetano Corvino
Client director: Benedetta Buzzoni
Account team: Francesca Toschi and Biagio Carrella
Head of Strategy: Guglielmo Pezzino
3D and post production illustrations: Michelangelo Rossino