Mediamarkt’s iconic M is back with a second chapter of the european campaign, dedicated to services. Created by the Armando Testa Group.


The launch of “Made for me” in December 2020, was the start of a single homogeneous campaign at European level for the first time in MediaMarkt’s history. Focus was on products and emotions. The new pan-European campaign featuring MediaMarkt’s services emphasises its omni-channel strategy, i.e. guaranteeing availability of products, services and consultancy online and offline on all channels. The commercials, stories and images highlight in particular the services and solutions available.

“This new chapter of our campaign, once again puts our customers at the centre with their individual wishes and needs. This commercial shows our company’s commitment to sharing our passion for consumer technologies with everyone. Technology offers limitless possibilities. Used correctly, it enriches people’s lives”, explains Giuseppe Cunetta, Chief Marketing & Digital Officer (CMDO) of MediaMarktSaturn Retail Group. “We want to tell our customers: we support you before, during and even after purchase. This is why the new commercials focus on the themes of customer consultancy, the ‘click & collect’ service with collection in 29 minutes, on the spot repairs in Smartbars or the professional configuration of the devices purchased”.

From December 2020, MediaMarkt puts their customers at the forefront of attention in an extraordinary way with the “Made for me” campaign created by the Armando Testa Group. The “M” branded products and services were actually a metaphor for the company’s dedication to always helping each individual customer navigate the world of consumer electronics to discover the perfect solution for their own needs.

Now MediaMarkt is opening another chapter in its positioning as Europe’s leading consumer electronics retailer. An action-packed 60-second film is at the heart of the second phase of the European campaign. It chronicles the all the power of the services in store. As well as cinema, shorter TV commercials and online videos highlight each of the services. The campaign will also involve the brand-owned channels on Facebook, Twitter, Instagram and TikTok.


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