The “best Italian problem solvers” of ENIGMISTICA IN have selected
ARMANDO TESTA in a direct assignment for their new communication campaign.
And what’s better than ENIGMISTICA IN, the cult monthly mag where you can find more puzzles, more crosswords and other pastimes, to spend a carefree holiday?
“Divertirsi alla grande” (Having big fun)
is the concept of the campaign, which includes a 3D commercial featuring an
iconic white elephant with crossword puzzle skin who enjoys himself with
amazing dives into a swimming pool.
“This client is going to add value to acquisitions of recent months,” comments Nicola Belli, managing director of the Armando Testa Group they chose us because they welcomed an ownable idea full of impact with light-hearted and fun treatment that perfectly reflects the tone of the product and the style of the agency. Let’s play together!”
In addition to the ad, the campaign also includes press and point-of-sale materials throughout Italy, always starring the great white cross-worded elephant.
Agency: Armando Testa
Creative Team: Cristina Macchi, Vincenzo Celli
Client service: Federica Drogo
Production Company: Revolution Department
Director: Andrea Pecora
Post prod. press: Marco Pignatelli