Yamaha Motor Europe has launched Booster, their new electric vehicle which guarantees an unexpected booster effect, because it ensures that any city where you’re driving becomes super pop, colourful and full of positive energy. This is such a contagious transformation that even your hair can enjoy a surprising boost! The colour palette of the video explodes in an array of colours but the undisputed star is Aqua, which represents Yamaha’s entire electric range.
We follow the two versions of Booster around the city from a central crossroads to a basketball court and even on to a hair salon at a metro stop: Booster (up to 45 km/h) and Booster Easy (limited to 25 km/h). Either one is perfect for whoever wants to enjoy fun in any driving experience, but also for anyone who decides to give themselves and their everyday life a boost. This clear point of view is summed up in the evocative payoff payoff ‘Boost up your city’.
The film was shot in the style of a music video and created by AT Studios in virtual production, using a production technique where the city elements were recreated in real time with a mix of set design and VFX, combining the background with the interaction of the protagonists. This is a novel glamourous approach for this launch from Yamaha Motor Europe.
Client: Yamaha Motor Europe
Agency: Armando Testa Group
Executive Creative Directors: Nicola Cellemme and Georgia Ferraro
Creative Supervisor: Sébastien Sardet
Creative Team: Marcello Maiorana and Mariacarmen Ranieri